Know which blog post sourced your last six-figure deal
Content engagement data from HubSpot connects to downstream pipeline and revenue, so you see which blog posts, guides, and landing pages generate real business. Updated every Friday.
Every article ranked by pipeline influenced, from first touch to closed deal. Content engagement and pipeline data from HubSpot feed a weekly leaderboard in Google Sheets so your team sees exactly which pieces drive revenue.
What changes
| Dimension | Before | With Doe |
|---|---|---|
| Success metric | Pageviews and time on page | Pipeline influenced and revenue attributed |
| Reporting time | Hours of manual analysis each week | Friday leaderboard with pipeline and revenue per piece |
| Content strategy basis | Traffic volume and gut feel | Revenue data and pipeline impact |
| Content-to-deal connection | Nonexistent or anecdotal | Tracked from first touch through pipeline |
How Doe analyzes your content performance
HubSpotDoe collected engagement data for every piece of content touched and the deal stages of contacts who interacted with them
Google AnalyticsDoe captured traffic sources, time on page, and goal completions for every published article and guide
Doe traced 11 open deals back to content touchpoints — the technical comparison guide influenced 4 enterprise opportunities worth $180K, outperforming a 10K-view listicle by 40x on pipeline
Doe updated the leaderboard with traffic, pipeline influenced, revenue attributed, and conversion rate for every published piece
SlackDoe posted this week's top 3 revenue-driving pieces, flagged 5 underperformers worth refreshing, and identified a mid-funnel gap around pricing comparisons
Pageviews don't pay the bills
Your content dashboard shows impressive numbers: 50K pageviews last month, time on page is up, bounce rate is down. But when the CEO asks "which content is driving revenue?" you freeze. The honest answer is: you don't know.
The gap between content engagement and pipeline attribution is a canyon. Analytics tells you what people read. Your CRM tells you what deals closed. But connecting the two requires manual analysis that nobody has time for: exporting contact timelines, matching UTM parameters, building cohort analyses in spreadsheets that break whenever someone changes a campaign naming convention.
Get started in under 10 minutes
Connect your tools
One-click OAuth for each integration. No API keys, no engineering.
Describe what you need
“Every Friday, pull pageviews, time on page, and conversion events for everything we published this quarter. Break it down by funnel stage and format, then rank the top 10 pieces driving demo requests.”
It runs on schedule
Performance digest delivered weekly to your content team channel.
Content Performance Analysis FAQ
Doe traces the content journey for every contact that enters your pipeline via HubSpot. It maps which blog posts, landing pages, and resources each person engaged with before converting, then aggregates this data to show which content pieces influence the most pipeline.
Related workflows
Stop doing the work your tools should do for you.
Set it up once. Doe runs it every time.
