Marketing · Build & Package
Know which blog post sourced your last six-figure deal
Content engagement data from HubSpot connects to downstream pipeline and revenue, so you see which blog posts, guides, and landing pages generate real business. Updated every Friday.
Works acrossHubSpotSlackGoogle Analytics
What you get.
Every article ranked by pipeline influenced, from first touch to closed deal. Content engagement and pipeline data from HubSpot feed a weekly leaderboard in Google Sheets so your team sees exactly which pieces drive revenue.
Pageviews don't pay the bills
Your content dashboard shows impressive numbers: 50K pageviews last month, time on page is up, bounce rate is down. But when the CEO asks "which content is driving revenue?" you freeze. The honest answer is: you don't know.
The gap between content engagement and pipeline attribution is a canyon. Analytics tells you what people read. Your CRM tells you what deals closed. But connecting the two requires manual analysis that nobody has time for: exporting contact timelines, matching UTM parameters, building cohort analyses in spreadsheets that break whenever someone changes a campaign naming convention.
What changes.
- 01Success metricBefore · Pageviews and time on pageWith Doe · Pipeline influenced and revenue attributed
- 02Reporting timeBefore · Hours of manual analysis each weekWith Doe · Friday leaderboard with pipeline and revenue per piece
- 03Content strategy basisBefore · Traffic volume and gut feelWith Doe · Revenue data and pipeline impact
- 04Content-to-deal connectionBefore · Nonexistent or anecdotalWith Doe · Tracked from first touch through pipeline
How Doe analyzes your content performance
- 01Pulls page views, form fills, and contact journey timelines for the past 7 daysHubSpotDoe collected engagement data for every piece of content touched and the deal stages of contacts who interacted with them
- 02Pulls session-level traffic and conversion paths by landing pageGoogle AnalyticsDoe captured traffic sources, time on page, and goal completions for every published article and guide
- 03Maps each content piece to pipeline and calculates revenue per viewDoeDoe traced 11 open deals back to content touchpoints — the technical comparison guide influenced 4 enterprise opportunities worth $180K, outperforming a 10K-view listicle by 40x on pipeline
- 04Builds the ranked content leaderboardDoeDoe updated the leaderboard with traffic, pipeline influenced, revenue attributed, and conversion rate for every published piece
- 05Delivers winners and content gaps to your content teamSlackDoe posted this week's top 3 revenue-driving pieces, flagged 5 underperformers worth refreshing, and identified a mid-funnel gap around pricing comparisons
- 06RecurringEvery Friday at 9:00 AMEvery Friday, Doe analyzes which content pieces drove pipeline that week, beyond traffic alone. The Slack digest highlights winners to invest more in, underperformers to revisit, and content gaps to fill. Your content team heads into the next week with a clear, revenue-backed picture of what is working. Performance report updated in Google Sheets, weekly digest posted to #content in Slack.
Up and running in under ten minutes.
- 01Connect your toolsOne-click OAuth for each integration. No API keys, no engineering.
- 02Describe what you need“Every Friday, pull pageviews, time on page, and conversion events for everything we published this quarter. Break it down by funnel stage and format, then rank the top 10 pieces driving demo requests.”
- 03It runs on schedulePerformance digest delivered weekly to your content team channel.
Before you delegate.
- 01How does Doe attribute pipeline to specific content pieces?Doe traces the content journey for every contact that enters your pipeline via HubSpot. It maps which blog posts, landing pages, and resources each person engaged with before converting, then aggregates this data to show which content pieces influence the most pipeline.
- 02Can Doe distinguish between content that generates leads vs. content that nurtures deals?Yes. Doe segments content by funnel stage: top of funnel (first touch), middle of funnel (multi-touch during evaluation), and bottom of funnel (last touch before conversion). This reveals which content attracts and which content closes.
- 03What if our content attribution data in HubSpot is messy?Doe works with whatever data quality you have and flags gaps. It uses multiple attribution signals (UTM parameters, page view history, form submissions, and CRM touchpoints) to build the most complete picture possible. It also highlights where tracking could be improved.
- 04Can I see performance by content type (blog, guide, webinar, etc.)?Yes. Doe categorizes content by type, topic, author, and any custom taxonomies you define. You can see which content formats drive the most pipeline, helping you allocate production resources to what works.
- 05How is this different from HubSpot's built-in content analytics?HubSpot shows engagement metrics per page. Doe connects those metrics to downstream revenue, calculates ROI per piece, identifies content gaps in your funnel, and delivers a unified report rather than raw data.
- 06Can Doe recommend what content to create next?Yes. By analyzing which topics and formats drive the most pipeline, and identifying funnel stages with thin content coverage, Doe suggests content gaps you should fill. It prioritizes recommendations by potential revenue impact.
- 07Does this work for content published on external platforms?For content on your own domain, attribution is most accurate. For external platforms (guest posts, LinkedIn articles, etc.), Doe can track traffic driven back to your site via UTM parameters and attribute downstream conversions accordingly.