Marketing · Build & Package
Know which email flows are actually driving revenue
Klaviyo flow metrics are validated against Shopify order data to strip out inflated attribution from organic overlap. Each automation gets a true revenue-per-recipient score, and flows with declining performance or expiring discount codes are flagged automatically.
Works acrossKlaviyoShopify
What you get.
Every Klaviyo flow and campaign ranked by actual revenue per recipient, cross-referenced against Shopify orders. Declining flows and expiring discount codes are flagged before the revenue impact shows up.
You don't know which email flows are making money and which are just sending
You have 14 active Klaviyo flows: abandoned cart, post-purchase, winback, browse abandon, welcome series, and more. Klaviyo shows open rates and click rates. But you can't easily see that your abandoned cart flow drives 62% of email revenue while your winback flow costs more in discounts than it recovers. The dashboard shows all flows as "active" with green checkmarks.
Last quarter, the browse abandon flow's revenue per recipient dropped 40% over 8 weeks. Nobody noticed because open rates held steady. The discount code in step 3 had expired. By the time someone checked, you'd sent 12,000 emails with a dead coupon link.
What changes.
- 01Attribution accuracyBefore · Klaviyo self-reported (inflated by organic overlap)With Doe · Cross-referenced with Shopify order data, organic overlap removed
- 02Flow health monitoringBefore · Checked manually when someone remembersWith Doe · Revenue per recipient tracked weekly with trend alerts
- 03Revenue per recipient trackingBefore · Not calculated (only open and click rates visible)With Doe · Every flow ranked by actual revenue per recipient
- 04Discount code managementBefore · Expiring codes found after customers complainWith Doe · Codes flagged 14 days before expiration
How Doe attributes revenue to your email flows
- 01Pulls flow and campaign performance for the past 30 daysKlaviyoPulled performance for 14 active flows and 8 campaigns from the past 30 days. Abandoned cart: 4,200 recipients, $38K attributed revenue. Browse abandon: 6,100 recipients, $4,200 attributed revenue (down from $7,100 last month). Welcome series: 890 new subscribers, 23% placed an order within 7 days.
- 02Validates attributed revenue against actual order dataShopifyOrder data confirms $38K from abandoned cart flow (94% match with Klaviyo attribution). Browse abandon attribution inflated by $1,100 due to orders that would have converted organically (repeat purchasers). 3 flows have discount codes expiring within 14 days.
- 03Ranks flows and flags declining performanceDoeAll 14 flows ranked by revenue per recipient. Abandoned cart leads at $9.04/recipient. Browse abandon dropped to $0.69/recipient from $1.16 last month. Browse abandon discount code expiring in 6 days. Winback flow generates $2,100 revenue but gives away $2,800 in discounts (net negative $700).
- 04RecurringEvery MondayRecalculates every Monday. Trends over time show whether a flow is improving or slowly dying, and expiring discount codes are flagged before they go dead. Revenue attribution report in Doe.
Up and running in under ten minutes.
- 01Connect your toolsOne-click OAuth for each integration. No API keys, no engineering.
- 02Describe what you need“Pull performance for all active Klaviyo flows and campaigns from the past 30 days. Cross-reference with Shopify orders. Rank every flow by revenue per recipient, flag any flow where revenue per recipient dropped more than 20% month over month, and alert me about discount codes expiring within 14 days.”
- 03It runs on scheduleRevenue attribution report delivered every Monday.
Before you delegate.
- 01How does Doe separate Klaviyo-attributed revenue from organic orders?Doe compares Klaviyo's attributed orders against Shopify order data, filtering out repeat purchasers and orders that came through direct traffic within the attribution window. This removes the inflation that comes from Klaviyo claiming credit for orders that would have happened anyway.
- 02Can it track SMS flows in addition to email?Yes. Klaviyo treats SMS flows the same way it treats email flows in its API. Doe pulls performance data for both and ranks them in the same report, so you can compare email and SMS revenue per recipient side by side.
- 03What if I use a different email platform instead of Klaviyo?Doe also connects to Mailchimp, Kit, and other email platforms with reporting APIs. The attribution logic is the same: pull flow performance, cross-reference with Shopify, rank by revenue. The setup is similar regardless of which email tool you use.
- 04How does it handle discount code tracking?Doe checks every discount code referenced in your active flows against Shopify's discount API. If a code is expired, approaching its usage limit, or generating negative ROI (discounts exceed attributed revenue), Doe flags it in the report.
- 05Can I see trends over time, not just a single week?Yes. Each weekly run builds on historical data, so you get trend lines for revenue per recipient by flow. A flow that slowly declines over 4 weeks gets flagged before it becomes a problem.
- 06Does this work for stores with multiple Shopify storefronts?Doe can connect to multiple Shopify stores and separate attribution by storefront. Each store gets its own flow ranking, and you can also see a combined view across all storefronts.