Ops & Chief of Staff · Track & Escalate
Silent email failures caught before customers notice
Doe monitors SendGrid and Resend continuously, catches DKIM and SPF failures within hours, identifies the DNS change that caused them, and maps failed deliveries to ARR and renewal stage in Salesforce.
Works acrossSendGridResendSalesforce
What you get.
Delivery rates across SendGrid and Resend monitored continuously. DKIM failures, bounce spikes, and spam rate increases caught and mapped to customer value in Salesforce. Critical issues escalated immediately; weekly digest tracks trends.
Nobody notices broken email until a customer complains
Password reset emails bounce. Invoice emails hit spam. Onboarding sequences break. Nobody notices until a customer complains or churns. The engineering team checks SendGrid dashboards once a month.
A DNS change last Tuesday broke DKIM for the Resend domain. Every transactional email sent since then landed in spam. The support team got 14 tickets saying "I never got my password reset." But nobody connected the dots to the DNS change until Friday. Three days of broken email delivery, including 42 invoice emails to enterprise accounts.
What changes.
- 01Failure detection timeBefore · Days or weeks, often after customer complaintsWith Doe · DKIM and delivery drops flagged within hours
- 02Revenue impact visibilityBefore · No connection between failed emails and account valueWith Doe · Failed deliveries mapped to ARR and renewal stage in Salesforce
- 03Root cause identificationBefore · Support team investigates one ticket at a timeWith Doe · DNS changes, SPF failures, and domain issues identified and linked
- 04Monitoring cadenceBefore · Manual dashboard check once a monthWith Doe · Continuous monitoring with immediate escalation for critical drops
How Doe monitors transactional email health
- 01Checks SendGrid delivery rate, bounces, and spam complaintsSendGridDelivery rate: 97.2% (down from 99.1% last week). Bounce rate on invoicing domain: 3.8% (threshold: 2%). 14 emails to @company.com addresses hard-bounced (their mail server added a new SPF check). Spam complaint rate: 0.04%.
- 02Checks Resend delivery rate and DKIM validation statusResendDelivery rate: 91.3% (critical drop from 98.7% baseline). DKIM validation failing since Tuesday 3:14 PM. 847 emails landed in spam over 3 days. Affected email types: password resets (312), onboarding sequences (289), invoice notifications (246).
- 03Maps failed deliveries to account value and renewal stageSalesforce42 invoice emails failed to enterprise accounts totaling $2.1M ARR. 3 accounts with open renewal conversations in the next 30 days did not receive their usage reports.
- 04Flags critical issues, links root causes, and escalates revenue impactDoe2 critical issues: DKIM failure on Resend domain (linked to the specific DNS record that changed), and SendGrid bounce spike on @company.com (new SPF policy, required DNS update attached). 3 renewal-stage accounts missing usage reports escalated to CS. Deliverability dashboard updated with 7-day trends.
- 05RecurringContinuous monitoring, weekly summaryContinuous monitoring with immediate escalation for DKIM failures and delivery drops. Weekly digest covers trends and revenue-impacted accounts. Deliverability dashboard in Doe, critical issues escalated immediately.
Up and running in under ten minutes.
- 01Connect your toolsOne-click OAuth for each integration. No API keys, no engineering.
- 02Describe what you need“Monitor SendGrid and Resend delivery rates continuously. Flag any delivery rate drop below 98%, any DKIM or SPF validation failure, and any bounce rate above 2%. When failures occur, map them to customer accounts in Salesforce and escalate if they affect enterprise accounts or accounts in renewal. Post a weekly deliverability summary.”
- 03It runs on scheduleContinuous monitoring with immediate alerts. Weekly summary posted every Monday.
Before you delegate.
- 01Does it support other email providers like Mailgun or Postmark?Yes. Doe supports SendGrid, Resend, Mailgun, Postmark, and Amazon SES. You can monitor multiple providers simultaneously, which is common for teams that use different services for transactional vs. marketing email.
- 02How quickly does it detect a DKIM or SPF failure?Doe checks authentication status on every monitoring cycle. A DKIM failure is typically flagged within 1-2 hours of the DNS change that caused it.
- 03Can it fix DNS issues automatically?No. Doe identifies the issue, links to the specific DNS record that changed, and provides the corrective action. The actual DNS change requires your infrastructure team to apply it.
- 04What thresholds trigger an immediate alert?Default thresholds: delivery rate below 98%, bounce rate above 2%, DKIM/SPF validation failure, or spam complaint rate above 0.1%. All thresholds are configurable per domain and email type.
- 05Does it track marketing email deliverability too?This use case focuses on transactional email (password resets, invoices, onboarding). Marketing email monitoring is a separate configuration since the thresholds and escalation paths differ.