Catch dead sequences before they burn your domain.
Bounce rates, spam complaints, and reply rates are checked across every Instantly and Lemlist sequence. Sequences crossing your thresholds get paused automatically, and warm replies are scored and routed to the right AE in Salesforce.
All your Instantly and Lemlist sequences monitored for deliverability drops, zombie campaigns, and warm replies. Risky sequences paused before they damage your domain, warm leads synced to Salesforce for AE handoff.
What changes
| Dimension | Before | With Doe |
|---|---|---|
| Time to detect deliverability issues | Noticed during monthly dashboard review | Flagged and paused within hours of threshold breach |
| Lead waste from zombie sequences | Hundreds of leads burned before anyone checks | Zero-conversion sequences flagged after 14 days |
| Domain reputation protection | Reactive, discovered after damage is done | Proactive, risky sequences paused before domain suffers |
| Warm lead capture speed | Replies sit in platform inbox for days | Warm replies synced to Salesforce and assigned to AE same day |
How Doe watches your outbound sequences
InstantlyDeliverability metrics across 8 sequences. Domain health score dropped from 92 to 74 this week. "Enterprise Q1 Outreach" has a 4.2% bounce rate (threshold: 3%). 2 sequences have 0 replies in the past 14 days.
LemlistPerformance from 4 multichannel sequences. "VP Sales Re-engage" has 3 meetings booked from 200 leads (1.5% conversion). "SDR Intro Sequence" has 0.2% reply rate across email and LinkedIn steps.
"Enterprise Q1 Outreach" paused (bounce rate above threshold, risking domain). 3 zombie sequences flagged with zero conversions in 14+ days. Pattern: 3-step cadences with 4-day gaps outperform 5-step sequences with 2-day gaps by 2.4x on reply rate. 12 warm replies across both platforms ready for AE handoff.
Salesforce12 engaged leads created from warm replies with sequence source, engagement timeline, and reply content attached. AE owners assigned based on territory rules.
Three sequences stopped converting two weeks ago. Nobody noticed.
The SDR team runs 12 sequences across Instantly and Lemlist. Three of those sequences stopped converting two weeks ago, but nobody paused them. They have burned through 400 leads with zero replies. Meanwhile, the Instantly domain reputation dropped to "Needs Attention" after one sequence triggered spam complaints. Nobody noticed — deliverability data lives in platform dashboards that get checked once a month.
The warm replies that do come in sit in Instantly's inbox for days before someone routes them to the right AE. By the time the AE reaches out, the prospect has moved on. And the zombie sequences keep running, burning leads and domain reputation in parallel, while the team writes new sequences instead of auditing old ones.
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Connect your tools
One-click OAuth for each integration. No API keys, no engineering.
Describe what you need
“Monitor all my Instantly and Lemlist sequences. Pause any sequence with a bounce rate above 3%. Flag sequences with zero replies in 14 days. Sync warm replies to Salesforce and assign to the right AE based on territory.”
It runs on schedule
Weekly full review every Monday. Deliverability alerts fire in real-time when thresholds are crossed.
Outbound Sequence Watchdog FAQ
Only sequences crossing your defined thresholds (bounce rate, spam complaints) get paused. You set the thresholds. If you disagree, resume it in Instantly or Lemlist and adjust the threshold. Every pause is logged with the reason for review.
Related workflows
Stop doing the work your tools should do for you.
Set it up once. Doe runs it every time.
