Sales · Track & Escalate
Catch dead sequences before they burn your domain.
Bounce rates, spam complaints, and reply rates are checked across every Instantly and Lemlist sequence. Sequences crossing your thresholds get paused automatically, and warm replies are scored and routed to the right AE in Salesforce.
Works acrossInstantlyLemlistSalesforce
What you get.
All your Instantly and Lemlist sequences monitored for deliverability drops, zombie campaigns, and warm replies. Risky sequences paused before they damage your domain, warm leads synced to Salesforce for AE handoff.
Three sequences stopped converting two weeks ago. Nobody noticed.
The SDR team runs 12 sequences across Instantly and Lemlist. Three of those sequences stopped converting two weeks ago, but nobody paused them. They have burned through 400 leads with zero replies. Meanwhile, the Instantly domain reputation dropped to "Needs Attention" after one sequence triggered spam complaints. Nobody noticed — deliverability data lives in platform dashboards that get checked once a month.
The warm replies that do come in sit in Instantly's inbox for days before someone routes them to the right AE. By the time the AE reaches out, the prospect has moved on. And the zombie sequences keep running, burning leads and domain reputation in parallel, while the team writes new sequences instead of auditing old ones.
What changes.
- 01Time to detect deliverability issuesBefore · Noticed during monthly dashboard reviewWith Doe · Flagged and paused within hours of threshold breach
- 02Lead waste from zombie sequencesBefore · Hundreds of leads burned before anyone checksWith Doe · Zero-conversion sequences flagged after 14 days
- 03Domain reputation protectionBefore · Reactive, discovered after damage is doneWith Doe · Proactive, risky sequences paused before domain suffers
- 04Warm lead capture speedBefore · Replies sit in platform inbox for daysWith Doe · Warm replies synced to Salesforce and assigned to AE same day
How Doe watches your outbound sequences
- 01Pulls deliverability metrics across all sequencesInstantlyDeliverability metrics across 8 sequences. Domain health score dropped from 92 to 74 this week. "Enterprise Q1 Outreach" has a 4.2% bounce rate (threshold: 3%). 2 sequences have 0 replies in the past 14 days.
- 02Pulls performance from multichannel sequencesLemlistPerformance from 4 multichannel sequences. "VP Sales Re-engage" has 3 meetings booked from 200 leads (1.5% conversion). "SDR Intro Sequence" has 0.2% reply rate across email and LinkedIn steps.
- 03Pauses risky sequences and identifies patternsDoe"Enterprise Q1 Outreach" paused (bounce rate above threshold, risking domain). 3 zombie sequences flagged with zero conversions in 14+ days. Pattern: 3-step cadences with 4-day gaps outperform 5-step sequences with 2-day gaps by 2.4x on reply rate. 12 warm replies across both platforms ready for AE handoff.
- 04Syncs warm leads to CRM with engagement historySalesforce12 engaged leads created from warm replies with sequence source, engagement timeline, and reply content attached. AE owners assigned based on territory rules.
- 05RecurringEvery Monday, with deliverability alerts triggered in real-timeFull review every Monday. Deliverability alerts fire in real-time when thresholds are crossed. Warm replies synced to Salesforce daily. Paused risky sequences, warm leads synced to Salesforce.
Up and running in under ten minutes.
- 01Connect your toolsOne-click OAuth for each integration. No API keys, no engineering.
- 02Describe what you need“Monitor all my Instantly and Lemlist sequences. Pause any sequence with a bounce rate above 3%. Flag sequences with zero replies in 14 days. Sync warm replies to Salesforce and assign to the right AE based on territory.”
- 03It runs on scheduleWeekly full review every Monday. Deliverability alerts fire in real-time when thresholds are crossed.
Before you delegate.
- 01What happens if Doe pauses a sequence I want running?Only sequences crossing your defined thresholds (bounce rate, spam complaints) get paused. You set the thresholds. If you disagree, resume it in Instantly or Lemlist and adjust the threshold. Every pause is logged with the reason for review.
- 02Does Doe modify my email copy or just monitor?Monitor and pause only. Email sequences are not rewritten. When patterns are identified (for example, shorter cadences outperforming longer ones), the finding is reported for your team to apply. The writing stays with your SDRs.
- 03How does Doe detect warm replies vs. auto-responses?Reply content is read to distinguish genuine interest from out-of-office messages, unsubscribe requests, and auto-responses. Only replies indicating real engagement (questions, meeting requests, pricing inquiries) are synced to Salesforce as warm leads.
- 04Can Doe monitor sequences across more than two platforms?Yes. Any outbound platform with an API can be connected. Instantly and Lemlist are the most common pairing, but you can add Outreach, Salesloft, or Apollo sequences to the same watchdog task.
- 05How does the AE assignment work for warm replies?Your Salesforce territory assignment rules are applied when creating lead records. If the prospect's company matches a named account, it goes to that account owner. Otherwise, round-robin or geography-based routing rules are followed.
- 06What deliverability metrics does Doe track?Bounce rate, spam complaint rate, open rate trends, reply rate, and domain health scores from Instantly. For Lemlist, it tracks email and LinkedIn step performance separately. Any metric crossing a threshold you define triggers an alert.