How does Doe handle data that's already in my CRM?

Doe checks for existing records before creating anything. If a contact already exists, Doe enriches it with new context (recent news, role changes, company updates) without overwriting manually entered notes or custom fields. You control which fields Doe can update and which are protected.

Can I define multiple ICPs for different segments?

Yes. You can create separate ICP definitions for different products, markets, or segments. Each one runs as its own workflow with its own schedule and output destination.

How does this compare to ZoomInfo or Apollo?

Apollo and ZoomInfo give you contact databases and firmographic data. Doe takes those contacts and does deeper research: recent funding rounds, product launches, hiring patterns, and personalization angles specific to your product. Apollo answers "who should I reach out to?" Doe answers "why should I reach out to them right now and what should I say?" Many teams use both.

Can Doe also write outreach emails from the research?

Yes. Doe uses the research it gathered during enrichment to draft personalized emails referencing the prospect's company context, role, and recent news. The enrichment and outreach workflows chain together: research first, then write.

Start the day with researched accounts, not a blank search bar.

Likely-fit accounts are pulled from public web sources (company sites, job postings, press releases), then mapped to decision-makers and trigger events, scored against your ICP, and pushed as a shortlist into HubSpot.

Automate Lead Research & Enrichment or talk to sales

Your SDRs start every morning with a prioritized, ICP-scored prospect list, complete with decision-maker maps, trigger events, and personalization angles, pushed straight into HubSpot. Doe does the overnight research across public web sources so reps open a ready queue, not a blank search bar.

What changes

Dimension	Before	With Doe
Research throughput	Manual, one lead at a time	Enriched and ICP-scored overnight, at higher depth per lead
Data depth per lead	Name, title, company: basics only	Full company context, recent news, personalization angles
ICP scoring	Manual gut check	Scored against defined criteria with a fit explanation per lead
Data freshness	Stale within weeks	Refreshed with every run

How Doe researches and enriches your leads

Pulls firmographics, tech stack, and verified contacts

Apollo

Each account enriched with employee count, revenue range, tech stack, and decision-maker contact details

Researches recent funding, hires, and expansion signals

Doe found a Series B close, two VP-level hires, and a new market launch across the target list

Scores and ranks every prospect against your ICP

Doe ranked each prospect by fit and attached a personalization angle explaining why they are worth reaching out to right now

Writes enriched contacts with ICP scores and source tracking

HubSpot

Doe created or updated contacts with full enrichment data so nothing lands without context

Delivers a prioritized prospect shortlist to the team

Slack

Doe posted the top prospects to #prospecting with a recommended outreach angle for each

Runs Every weekday at 5:00 AM · Enriched leads pushed to HubSpot + summary in #prospecting Slack channel

You're paying account executives to copy-paste LinkedIn profiles.

Every morning starts the same way. Your SDR opens LinkedIn, types in a job title, scrolls through results, clicks on a profile, copies the name and company into a spreadsheet, then goes to the company website to figure out what they actually do. Then they check Crunchbase for funding. Then they check the news for recent announcements. The research grind eats entire mornings, and that's assuming nothing else comes up.

But things always come up. Inbound leads need routing. Sequences need updating. The data in your CRM is three months old because nobody has time to re-enrich it. Your "target account list" was built last quarter and nobody has verified whether those companies still match your ICP. Half your outbound goes to people who changed jobs two months ago.

Get started in under 10 minutes

Connect your tools

One-click OAuth for each integration. No API keys, no engineering.

Describe what you need

“Pull new signups from HubSpot each night, enrich them with company size, funding stage, and tech stack from Apollo, then score each lead against our ICP criteria and drop the ranked list into the #inbound-leads channel.”

It runs on schedule

Runs overnight every weekday. Scored prospects ready before your team logs in.

Lead Research & Enrichment FAQ

Company websites, press releases, job postings, Crunchbase, G2 reviews, LinkedIn public profiles, and news sources. Doe reads what is publicly available, the same way a research analyst does open-source intelligence. Nothing scraped from behind logins or in violation of platform terms.

Related workflows

Sales

Post-Call Deal Package