Sales · Research & Synthesize
Competitive intel that shows up when you need it.
Competitor positioning from G2, review sites, and the web is researched and matched to your active deals, so the most relevant intel shows up in your deal context. Stop guessing what the other side is saying.
Works acrossWeb ResearchSalesforceNotionSlack
What you get.
Doe matches fresh competitive intel (pricing changes, new reviews, feature launches) to your active Salesforce deals and turns it into deal-specific positioning guidance. Doe monitors G2, review sites, and competitor pages continuously, keeping your battlecards current without a quarterly refresh project.
Your battlecards are from six months ago.
The prospect just said "We're also looking at [Competitor X]." You pull up the battlecard. It was last updated in Q2. Their pricing has changed. They launched a new feature that directly addresses the gap you've been selling against. The case study you were going to reference? That customer churned. You're bringing a knife from last year's drawer to today's fight.
Competitive intelligence in most organizations is a quarterly project. Product marketing spends a week pulling together slides, comparing feature matrices, and writing talk tracks. By the time it reaches the field, it's already stale. But your competitors are updating their messaging weekly, launching new positioning, getting fresh G2 reviews, and changing their pricing page.
What changes.
- 01Competitive data freshnessBefore · Updated quarterly by product marketingWith Doe · Continuously monitored and refreshed
- 02Battlecard relevanceBefore · Generic, same for every dealWith Doe · Deal-specific, matched to prospect context
- 03Competitor tracking scopeBefore · Top 2-3 competitors onlyWith Doe · All competitors mentioned in your pipeline tracked continuously
- 04Rep research time per competitive dealBefore · Manual research across multiple sitesWith Doe · Deal-specific intel delivered when a competitor is mentioned
How Doe builds competitive intelligence
- 01Scans competitor sites, pricing pages, and review platformsWeb ResearchDoe captured a pricing change, three new G2 reviews, and a feature launch announcement from two tracked competitors
- 02Maps fresh intel to every active deal where that competitor appearsSalesforceDoe matched findings to seven deals with competitor mentions, adding stage and stakeholder context
- 03Builds per-deal positioning guidance and objection responsesDoeDoe produced deal-specific advice: which strengths to lead with, which gaps to preempt, and how to counter likely pushback
- 04Refreshes the living battlecard with latest pricing and reviewsNotionDoe updated the shared competitive comparison page so the team always has current data
- 05Delivers targeted alerts to reps on competitive dealsSlackDoe posted deal-specific alerts to #competitive-intel with recommended responses for each affected opportunity
- 06RecurringWeekly competitive scan + real-time deal alertsA weekly scan of competitor websites, review sites, and public content keeps battlecards current. When a competitor is mentioned in a Gong call or CRM field, a real-time alert fires with deal-specific positioning guidance. Competitive updates posted to #competitive-intel in Slack.
Up and running in under ten minutes.
- 01Connect your toolsOne-click OAuth for each integration. No API keys, no engineering.
- 02Describe what you need“Track Competitor X, Y, and Z across G2 reviews, pricing pages, and LinkedIn posts. When a competitor comes up in a Gong call, send the rep a one-page battlecard with positioning, objection handling, and recent customer wins.”
- 03It runs on scheduleScans for competitor changes weekly and sends deal-specific alerts when a competitor comes up in a call.
Before you delegate.
- 01Where does Doe get competitive intelligence from?Intel comes from the open web: competitor websites, pricing pages, G2 and Capterra reviews, press releases, blog posts, and social media. Your own Gong recordings are also mined for competitor mentions, win/loss reasons, and prospect feedback about alternatives. No data scraping or terms-of-service violations.
- 02How many competitors can Doe track simultaneously?There's no hard limit. Most teams start with their top 5-10 competitors and expand from there. Doe also discovers new competitors mentioned in your sales calls that you might not have on your radar yet.
- 03Can Doe generate talk tracks for specific competitive situations?Yes. When a competitor is detected in a deal, Doe generates talk tracks based on that competitor's current positioning, recent product changes, and the specific concerns your prospect has raised. These are contextualized to the deal, not generic responses.
- 04How does this integrate with our existing battlecard system?Updated intel pushes to wherever your team consumes battlecards: Notion, Google Docs, Guru, or Highspot. Your existing system stays in place. It just gets kept current with a continuous feed of fresh data.
- 05Does Doe track competitor pricing changes?Yes. Doe monitors competitor pricing pages for changes and alerts your team when it detects updates. It also tracks pricing intel mentioned in Gong calls (when a prospect says "they quoted us X") and aggregates that across deals to build a picture of actual competitive pricing in the field.