Strategy & Research · Track & Escalate
Competitor moves, caught the day they happen
Competitor pricing pages, changelogs, and product documentation are crawled daily. Any change (pricing shifts, new features, strategic pivots) triggers a Slack alert and a structured log in Notion.
Works acrossWeb ResearchNotionSlack
What you get.
Every competitor move (pricing changes, feature launches, strategic shifts) lands in Slack and Notion within 24 hours. Doe crawls pricing pages, changelogs, and product documentation daily, logs changes, and posts updates so you never miss a shift.
Finding out about price changes from your customers
A prospect mentions in a sales call that your competitor just dropped their price by 20%. Your sales rep scrambles. Your pricing lead checks the competitor's website and finds a new pricing page, new tiers, new positioning. It went live three weeks ago. Nobody on your team noticed.
This is how most companies learn about competitor pricing changes: reactively, from the market, after the damage is done. By the time you find out, competitors have already been winning deals at the new price point. Your sales team has been pitching against outdated competitive intel. Your pricing strategy is based on information that's weeks or months stale.
What changes.
- 01Detection methodBefore · Manual checks or customer reportsWith Doe · Automated daily crawls with change detection
- 02Detection speedBefore · Weeks or months after changesWith Doe · Within 24 hours of any change
- 03CoverageBefore · 3-5 competitors checked sporadicallyWith Doe · All tracked competitors monitored consistently
- 04Time investmentBefore · Hours of manual checking (when remembered)With Doe · Minutes to review alerts
How Doe monitors competitor changes
- 01Crawls pricing pages, changelogs, and product docs dailyWeb ResearchDoe extracted current tiers, price points, feature bundles, and positioning language for every tracked competitor, ready to diff against yesterday's snapshot
- 02Scores each change against your positioningDoeDoe flagged what matters: a 20% price drop on Competitor X's growth tier, a new enterprise plan from Competitor Y, and a feature moved behind an add-on at Competitor Z
- 03Logs diffs with before/after snapshotsNotionTimestamped change log updated so you can track how each competitor's pricing and product have evolved over months
- 04Posts change summary to #competitive-intelSlackDoe delivered which competitor changed, what shifted, and how it affects your positioning
- 05RecurringDaily at 7:00 AMDoe crawls every competitor pricing page in your watchlist every morning. When anything changes (a price point, a tier name, a feature moving between plans), your team knows before the first meeting of the day. Alerts to #competitive-intel in Slack, archived in Google Sheets.
Up and running in under ten minutes.
- 01Connect your toolsOne-click OAuth for each integration. No API keys, no engineering.
- 02Describe what you need“Watch the pricing pages and changelogs for Acme, Contoso, and Initech every day. If anything changes, post a diff to #competitive-intel and log it in Notion.”
- 03It runs on scheduleRuns every morning and posts changes to your team channel with a structured log updated automatically.
Before you delegate.
- 01How many competitor pricing pages can Doe monitor?There's no practical limit. Most teams start with 5-10 direct competitors and expand to 30-50 including adjacent players. Doe handles the scale without any additional configuration per page.
- 02Can Doe detect changes beyond just price numbers?Yes. Doe tracks the full pricing page: tier names, feature lists, positioning copy, CTAs, and even layout changes. A feature moving from the Pro tier to the Enterprise tier is flagged just like a price increase.
- 03What if a competitor uses dynamic or gated pricing?Doe crawls whatever is publicly visible on the pricing page. For gated pricing (contact sales), Doe monitors the publicly listed features and tiers. Some teams supplement this with manual intel that Doe then tracks over time.
- 04Can Doe automatically update our sales battlecards?Yes. When a pricing change is detected, Doe can update the relevant section of your battlecard in Notion or Google Docs, so sales always has current competitive pricing data.
- 05How does Doe handle pricing pages in different languages?Doe can crawl and parse pricing pages in any language. Translations and structured extraction work across English, Spanish, French, German, Japanese, and more.
- 06Can I get pricing trend analysis over time?Yes. Since Doe stores every historical snapshot, you can visualize pricing trends: which competitors are raising prices, which are adding tiers, and how the market is shifting.
- 07Does Doe work for usage-based pricing models?Yes. Doe extracts and tracks per-unit pricing, volume tiers, overage rates, and included usage amounts. Changes to any component of the usage model are flagged.