Marketing · Track & Escalate
Know what competitors are running and spending before it affects your numbers
Adyntel pulls new creatives, estimated spend, and targeting data for your tracked competitors each week. Google Analytics traffic is checked for correlated drops on the same keywords and audiences, and the brief includes specific bid and campaign adjustments.
Works acrossAdyntelGoogle Analytics
What you get.
Weekly competitive ad brief covering new creatives, spend changes, and platform shifts across LinkedIn, Google, and Meta. Competitor activity is correlated with your traffic data so you see cause and effect, not just screenshots.
You find out competitors changed strategy months too late
Your main competitor doubled their Google Ads spend on your highest-value keyword three months ago. You found out when your cost per click jumped 40% and your branded search volume dipped. By then they'd captured the position and you're paying a premium to compete.
A new competitor launched LinkedIn ads targeting your exact ICP with a free-trial offer. Your sales team started hearing "we're also looking at [competitor]" in calls. But the marketing team only found the ads when someone on Twitter shared a screenshot. There was no system watching.
What changes.
- 01Detection speedBefore · Weeks or months after competitor campaigns launchWith Doe · New creatives and spend changes flagged within 7 days
- 02Coverage consistencyBefore · Sporadic, depends on who stumbles across an adWith Doe · Every tracked competitor monitored across LinkedIn, Google, and Meta weekly
- 03Correlation with your dataBefore · No connection between competitor moves and your metricsWith Doe · Traffic changes correlated with competitor spend shifts automatically
- 04ActionabilityBefore · Screenshot shared in Slack with no contextWith Doe · Specific recommendations tied to your campaigns and bids
How Doe tracks competitor ad activity
- 01Pulls ad activity for tracked competitors across all platformsAdyntelPulled ad activity for 5 tracked competitors across LinkedIn, Google, and Meta over the past 7 days. Competitor A launched 4 new LinkedIn creatives targeting "VP Engineering" (your core persona). Competitor B increased estimated Google Ads spend by 35% on "ai automation" keywords. Competitor C paused all Meta campaigns (down from $12K/week estimated spend).
- 02Checks your traffic for correlations with competitor activityGoogle AnalyticsYour branded search traffic is flat. Non-branded organic traffic on "ai automation" pages dropped 8% week over week, correlating with Competitor B's spend increase. LinkedIn referral traffic is unchanged despite Competitor A's new campaign.
- 03Identifies action items and updates the competitive briefDoe2 items needing attention: Competitor B's spend increase on your keywords (review Google Ads bids on 3 specific campaigns), and Competitor A's new LinkedIn creatives (ad copy and positioning shared for team review). Competitor C's Meta pause noted as informational. Running competitive brief updated with creative screenshots and spend trends.
- 04RecurringEvery MondayUpdated every Monday. The brief is cumulative, so you can track competitor strategy shifts over months and correlate their activity with your traffic patterns. Living competitive ad brief in Doe.
Up and running in under ten minutes.
- 01Connect your toolsOne-click OAuth for each integration. No API keys, no engineering.
- 02Describe what you need“Monitor ad activity for these 5 competitors across LinkedIn, Google, and Meta using Adyntel. Each week, pull new creatives and estimated spend changes, then check our Google Analytics traffic for any correlated drops on the same keywords or audiences.”
- 03It runs on scheduleCompetitive ad brief updated every Monday with the prior week's activity.
Before you delegate.
- 01How does Adyntel estimate competitor ad spend?Adyntel uses impression sampling, ad placement frequency, and platform-specific signals to estimate spend ranges. The estimates are directional (useful for spotting increases and decreases) rather than exact dollar figures. Most teams care about trends and relative changes, which Adyntel captures well.
- 02Can I track more than 5 competitors?Yes. The number of tracked competitors depends on your Adyntel plan. Doe pulls data for however many competitors you configure. Most teams start with their top 3-5 direct competitors and expand over time.
- 03Does it capture the actual ad creative and copy?Adyntel captures creative screenshots and ad copy for LinkedIn and Meta ads. Google Ads text copy is captured but display creatives are less consistently available. Doe includes the available creatives in the brief so your team can review competitor messaging.
- 04How does Doe correlate competitor activity with my traffic?Doe checks timing and keyword overlap. If a competitor increases spend on keywords you rank for, and your traffic on those pages drops in the same period, Doe flags the correlation. It does not claim causation, but the pattern is usually informative enough to act on.
- 05What if a competitor launches a campaign mid-week?The weekly brief catches it on the next Monday run. If you need faster detection, you can set the schedule to run daily or twice per week. Doe adjusts the brief format for more frequent cadences so it stays concise.