Sales · Find & Prepare
LinkedIn outreach that rewrites itself every week.
Every Monday, HeyReach campaign metrics are pulled, acceptance and reply patterns compared across messages and personas, underperforming sequences rewritten with pain-first openers and shorter cadences that actually convert, and new ICP-matched connections pushed to Salesforce.
Works acrossHeyReachLinkedInSalesforce
What you get.
Your HeyReach LinkedIn campaigns get a weekly performance review. Underperforming messages are rewritten using patterns from top performers, and ICP-matched connections sync to Salesforce automatically.
The VP Sales asks why acceptance rates dropped from 38% to 14%. Nobody has an answer.
It is Monday morning. The VP Sales pulls up the HeyReach dashboard and sees the VP Engineering campaign sitting at 14% acceptance, down from 38% two months ago. She asks the SDR team what changed. Nobody knows. The messages are the same ones they wrote in January. The persona targeting has not been reviewed since launch. Three other campaigns are below 5% reply rate, but nobody noticed because the team tracks volume, not conversion.
The data to fix every one of these campaigns already exists inside HeyReach. Per-message acceptance rates, reply rates by opener type, persona-level performance. But exporting the numbers, comparing across 6 campaigns, identifying why pain-first openers outperform credential-first openers by 3x, and rewriting the underperformers takes a full day that no SDR has. So the sequences keep running unchanged while 400 prospects per week get messages that stopped working two months ago.
What changes.
- 01Acceptance rate trendBefore · Starts at 35%, decays to 12% over 3 monthsWith Doe · Maintained above 25% through weekly message iteration
- 02Message iteration speedBefore · Rewritten quarterly, if at allWith Doe · Underperformers rewritten every week based on data
- 03ICP targeting accuracyBefore · Set once, never reviewedWith Doe · Flagged weekly when connections fall outside ICP
- 04CRM sync for new connectionsBefore · Manual CSV export and importWith Doe · ICP-matched connections synced automatically with full context
How Doe improves your LinkedIn outreach every week
- 01Pulls campaign performance from the past weekHeyReachPerformance from 6 active campaigns. VP Engineering campaign: 38% acceptance, 12% reply rate. Head of Product campaign: 14% acceptance, 2% reply rate. 2 campaigns have reply rates below 5%.
- 02Enriches new connections with profile dataLinkedInProfile data for 47 new connections this week: Sarah Chen (VP Eng, Vanta, 350 employees), Marcus Rivera (Head of Product, Ramp, Series C), 29 others matching ICP. 16 outside target segments (9 wrong seniority, 7 wrong industry).
- 03Identifies patterns and rewrites underperforming campaignsDoePattern found: messages leading with a specific pain point ("your team spends 6 hours a week on...") convert 3x better than credential-first openers. 2 underperforming campaigns rewritten using the pain-first structure. Head of Product campaign flagged for persona review — 34% of connections outside ICP.
- 04Syncs ICP-matched connections as new leadsSalesforce31 ICP-matched connections synced as new leads. Sarah Chen (Vanta) tagged as high-priority based on company size and funding stage. Each lead includes LinkedIn headline, company data, campaign source, and the message that converted them.
- 05RecurringEvery MondayRuns every Monday. Outreach copy improves week over week without manual intervention, and new qualified connections flow into Salesforce automatically. Updated campaigns in HeyReach and new leads in Salesforce.
Up and running in under ten minutes.
- 01Connect your toolsOne-click OAuth for each integration. No API keys, no engineering.
- 02Describe what you need“Every Monday, pull my HeyReach campaign performance from the past week. Rewrite underperforming messages using patterns from top performers. Sync new ICP-matched connections to Salesforce.”
- 03It runs on scheduleRuns every Monday morning. Updated campaigns and new leads ready before the team starts outreach.
Before you delegate.
- 01Will Doe send messages without my approval?No. Campaign messages are rewritten and updated in HeyReach, but connection requests and messages are not sent on your behalf. HeyReach handles sending on its normal schedule. You can review rewritten messages in HeyReach before they go out.
- 02How does Doe decide which messages to rewrite?Campaigns with reply rates below your threshold (default: 5%) are flagged. Underperforming messages are compared against top performers to identify structural differences: opener type, CTA style, personalization depth, message length. Rewrites follow the patterns actually working in your data.
- 03What if a campaign has low acceptance because of targeting, not messaging?Messaging problems and targeting problems are distinguished. If a campaign has low acceptance but accepted connections have a strong reply rate, the issue is targeting. These are flagged for persona review rather than message rewriting.
- 04Does Doe create new LinkedIn campaigns or just modify existing ones?Only existing campaigns in HeyReach are modified. No new campaigns or prospects are added to sequences. If a persona gap is identified (for example, a segment with no active campaign), the recommendation is flagged but campaign creation is left to your team.
- 05How does the ICP matching work for new connections?Each new connection is scored against your ICP criteria: industry, company size, seniority level, job function, and geography. Above-threshold connections sync to Salesforce. Below-threshold ones are flagged but not synced.
- 06What if a campaign does not have enough data to rewrite confidently?Campaigns need at least 50 outbound messages to generate reliable performance patterns. Below that threshold, the campaign is tracked but not rewritten. Once a campaign crosses 50 messages and has a measurable reply rate trend, it becomes eligible for analysis and rewriting.