Marketing · Track & Escalate
Your email list is decaying. Know exactly where and what to do about it.
Mailchimp and Kit subscriber data is pulled weekly to surface inactive segments dragging down engagement, hard bounces pushing you toward spam thresholds, and broken links in active sequences. Each issue comes with projected deliverability impact and a recommended fix.
Works acrossMailchimpKit
What you get.
Weekly audit of subscriber engagement, list growth, and deliverability across Mailchimp and Kit. Inactive segments, broken links, and bounce buildup are flagged with projected impact so problems get fixed before open rates crater.
Your email list decays silently until deliverability tanks
You have 45,000 subscribers across Mailchimp (newsletter) and Kit (course sequences). Open rates have dropped from 28% to 19% over 6 months. You're not sure if it's content, timing, or list quality. Nobody has cleaned the list in a year. 8,000 subscribers haven't opened an email in 90+ days, but they're still getting every send, dragging your engagement metrics down and training spam filters that you're sending unwanted email.
The Kit welcome sequence has a 52% open rate on email 1 and a 9% open rate on email 5. The drop-off is normal, but email 3 has a broken link that's been there for 4 months. 2,400 subscribers clicked a dead link and got a 404. Nobody reported it because the analytics only show "clicked" without checking the destination.
What changes.
- 01Time to identify issuesBefore · Months (noticed only when open rates visibly drop)With Doe · Weekly, with trend alerts for gradual declines
- 02List health visibilityBefore · Aggregate open rate is the only signalWith Doe · Inactive count, bounce rate, spam complaints, and link health tracked per segment
- 03Deliverability risk detectionBefore · Discovered after emails start landing in spamWith Doe · Spam complaint rate and bounce buildup flagged before threshold is crossed
- 04Broken link detectionBefore · Found by subscribers (if they report it)With Doe · Every link in active sequences validated weekly
How Doe monitors your email health
- 01Pulls subscriber engagement, bounce data, and campaign metricsMailchimp32,000 subscribers. Open rate trend: 28% to 19% over 6 months. 8,200 subscribers with zero opens in 90+ days. 1,400 hard bounces not yet cleaned. Last 4 campaigns averaged 19.1% open rate, down from 22.4% the month before. Spam complaint rate: 0.08% (approaching the 0.1% threshold).
- 02Pulls sequence performance and link health across active automationsKit13,000 subscribers across 3 sequences. Welcome sequence: 52% open on email 1, 9% on email 5. Email 3 has a link with 2,400 clicks but the destination returns a 404. Course upsell sequence converting at 1.2%, down from 2.8% last quarter.
- 03Identifies actions ranked by deliverability impactDoe4 actions ranked by deliverability impact: sunset 8,200 inactive Mailchimp subscribers (projected open rate improvement to 24%), clean 1,400 hard bounces (spam complaint rate drops to 0.05%), fix broken link in Kit email 3, and investigate course upsell conversion decline (pricing page redesigned last quarter, likely cause). Projected inbox placement improvement from list cleaning: 3-5 points.
- 04RecurringEvery MondayRuns every Monday. The report shows what changed since last week and what needs attention. Over time, it builds a picture of your list health trajectory so you can see whether cleaning efforts are working. List health report in Doe.
Up and running in under ten minutes.
- 01Connect your toolsOne-click OAuth for each integration. No API keys, no engineering.
- 02Describe what you need“Audit our Mailchimp newsletter and Kit sequences every week. Flag subscribers with zero opens in 90+ days, hard bounces not yet removed, spam complaint rate approaching 0.1%, and any links in active sequences returning non-200 status codes. Rank actions by deliverability impact.”
- 03It runs on scheduleList health report delivered every Monday.
Before you delegate.
- 01Does Doe actually remove inactive subscribers or just recommend it?Doe recommends removals and shows the projected impact on open rates and deliverability. You approve the action before any subscribers are removed. Doe can also create a re-engagement segment so you can send a final "are you still interested?" email before sunsetting.
- 02How does it check for broken links in email sequences?Doe extracts every URL from your active sequences and checks the HTTP response code. Links returning 404, 500, or redirect loops are flagged with the specific email and step number so you can fix them immediately.
- 03Can it monitor more than Mailchimp and Kit?Doe also connects to Klaviyo, Sendgrid, and Resend. If your email platform has a reporting API, Doe can pull engagement and deliverability data from it. The audit logic is the same regardless of platform.
- 04What counts as an "inactive" subscriber?By default, subscribers with zero opens in 90 days. You can adjust this threshold during setup. Some teams use 60 days for high-frequency sends or 120 days for monthly newsletters. Doe adapts the inactive definition to your sending cadence.
- 05How does the spam complaint rate monitoring work?Doe tracks your spam complaint rate per campaign and as a rolling average. Most email providers start throttling or blocking at 0.1%. Doe alerts you when you cross 0.05% so you have time to act before reaching the danger zone.
- 06Can I see which specific emails in a sequence are underperforming?Yes. Doe maps open rates, click rates, and unsubscribe rates for every email in each sequence. Drop-off between steps is expected, but Doe flags steps where the decline is steeper than normal or where unsubscribe rates spike.