Describe your ideal customer. Get a verified list by morning.
Say who you sell to in a sentence. Doe searches companies and people that match, scores each against your ICP with a reason you can read, verifies the emails, and writes the list to a sheet or your CRM. No checkbox gymnastics, no scraped guesses.
Describe your ideal customer in a sentence and Doe returns a built, qualified, email-verified list, not a raw export. It searches companies and people with its native tooling, scores each row against your ICP with a reason attached, runs a waterfall to confirm deliverable emails, and writes the result to a sheet or your CRM. The list rebuilds itself on a schedule and skips everyone you have already contacted.
What changes
| Dimension | Before | With Doe |
|---|---|---|
| How you describe the target | Translate your ICP into rigid checkbox filters | Say it in a sentence; Doe builds the search |
| List quality | Padded to a count, ~40% off-fit, found out via bounces | Qualified against your ICP with a reason per row |
| Email accuracy | Verify one row at a time, after the fact | Verified on output; risky rows flagged before you send |
| Staying current | Stale within weeks; rebuilt by hand | Rebuilt on a schedule, already-contacted rows excluded |
From one sentence to a qualified, verified list
Doe translated "mid-market logistics on NetSuite with a VP Ops budget owner" into company and people criteria, including the firmographic and persona filters you could not express in a dropdown
Doe pulled candidate accounts and the decision-makers who match the persona, scoped to your size, geo, and technology constraints
The Judge qualified each lead with a fit score and a one-line rationale, so you see why a row made the list, not just that it did. Off-fit rows are excluded, not padded in to hit a count
Doe ran its native verification waterfall, stopping once it had the number of verified, deliverable emails you asked for. Risky and unverifiable rows are flagged, not silently included
HubSpotDoe created or updated contacts with fit score, source, and verification status, and dropped a copy in a shared sheet. Nothing lands without context
Your best customers do not fit in a dropdown.
You know your ICP when you see it. "Mid-market logistics companies that just outgrew spreadsheets, run on NetSuite, and have a VP Ops who owns the tooling budget." Now go express that in Apollo's filters. You can't. So you approximate: industry equals "Transportation," headcount 200 to 1000, and you hope. What comes back is a list that is 40% off-target and you find out one bounced email at a time.
The other half of the job is worse. You paste names into a sheet, tab over to verify the email, tab back, mark the ones that look promising, then realize the list you built six weeks ago is already stale because three of them changed jobs and two got acquired. Building the list was supposed to be the easy part. It eats the morning, every morning.
Get started with the right source material
Add your library and tools
Add or select the source files Doe should use, then connect the tools this task needs. No API keys, no engineering.
Describe what you need
“Build me a weekly list of mid-market logistics companies on NetSuite with 200 to 1,000 employees. Find the VP of Operations or Head of Logistics, verify their work email, score each against our ICP, and drop net-new matches into #prospecting and HubSpot.”
It runs on schedule
Runs every Monday. A qualified, verified, de-duplicated list is ready before your team logs in.
ICP List Building FAQ
Apollo and ZoomInfo give you a filter form and a database. You translate your ICP into their checkboxes and accept whatever comes back. Doe takes the ICP as you actually describe it, runs the search for you, then qualifies each result against your criteria with a written reason and verifies the email before the row reaches you. The difference is the judgment and verification layer Doe adds — qualification with a written reason, and an email verified on output — not the raw database underneath.
Related tasks
Stop doing the work your tools should do for you.
Set it up once. Doe runs it every time.
