Can it find different kinds of partners?

Yes: resellers and VARs, system integrators, agencies, referral partners, and technology or integration partners. You describe the type and the profile, and Doe sources and qualifies against it. You can run several partner profiles in parallel, each as its own standing list with its own criteria and exclusions.

Does it find the right person to pitch a partnership to?

That’s a core part of it. Partnerships and alliances leads are the contacts a generic database returns poorly, so Doe finds the BD, alliances, or partnerships owner rather than the sales team or a shared inbox, and verifies the email on output, so your outreach reaches the person who can say yes.

Can I exclude partners we already work with?

Yes. Doe dedupes against your CRM and any exclusion list you give it, so existing partners and ones you’re already in conversation with are skipped. Each run of the Loop adds only net-new candidates, so your team works a fresh pipeline rather than re-reviewing the same names.

Where does the data come from, and are the contacts verified?

Contacts are verified on output through Doe’s native enrichment and verification, with risky addresses flagged. Company and fit data comes from Doe’s native search plus public web sources it reads like an analyst, with nothing pulled from behind a login or against a platform’s terms. The source of every field and the fit reason travel with each row for auditability.

Stop waiting for partners to find you.

Describe the partner you want: the resellers, integrators, or agencies who already serve your buyers. Doe builds a verified list of companies that fit, with the partnerships contact at each and a reason they’re a match. A real partner pipeline instead of an inbound-application form and hope.

Automate Partner & Channel Prospecting or talk to sales

Describe the partner you want to recruit, whether resellers, integrators, agencies, or technology partners, and Doe builds a verified target list of companies that fit, with the right contact at each. It qualifies on what predicts a good partner: do they serve your ICP, work with adjacent tools, fit your size and region. That beats a category label, and it finds the partnerships or BD owner rather than a generic inbox. Run as a Loop, it keeps surfacing new candidate partners so your pipeline doesn’t depend on inbound.

What changes

Dimension	Before	With Doe
How partners are sourced	Names you remembered + inbound applications	A qualified list built from your partner profile
What "fit" means	A category label ("agencies")	Serves your ICP, right ecosystem, size, region
The contact	A generic inbox; wrong team	The partnerships / BD owner, verified
Pipeline	Depends on inbound and word of mouth	A steady, sourced list refreshed on a schedule

From a partner profile to a verified recruit list

Reads your partner profile and turns it into a search

Doe translated "agencies that serve mid-market e-commerce and already implement adjacent tools" into real criteria: partner type, the ICP they serve, the tools they work with, size, region. These are the things that predict a good partner, beyond a category alone

Finds matching partner-type companies

Using its native company search, Doe found resellers, integrators, agencies, or tech partners that fit the profile, scoped to the buyers they serve and the ecosystem they work in rather than a raw "agencies" dump

Qualifies fit from how they actually operate

Web Research

Doe read each company’s site, services, and public signals to confirm the fit that matters: do they serve your ICP, do they work with adjacent or competing tools, are they the right size and region. Then it attached the evidence

Scores partner fit and finds the partnerships owner

The Judge ranked each company on partner fit with a reason, and Doe found the BD, alliances, or partnerships lead, the right person to pitch a partnership to, then verified the email on output

Delivers the recruit list where your team works

Attio

Doe wrote a ranked, verified partner target list (company, fit reason, the partnerships contact, verified email, source) to your CRM and a sheet, deduped against partners you already have

Runs Every other Monday at 7:00 AM · New candidate partners added to the CRM + a summary in Slack

Channel sounds like easy scale until you have to source the partners by hand.

Everyone wants a channel: partners who resell, integrate, or refer, each one a multiplier on a team you don’t have to hire. But sourcing them is oddly harder than sourcing customers. A good partner is more than "an agency." It’s an agency that serves your exact ICP, already works with tools next to yours, is the right size to care about you, and operates where you need coverage. None of that is a filter you can run, so partner sourcing usually defaults to a list of names someone remembered, a stack of inbound applications, and a vague "we should partner with companies like X."

And even once you find a promising partner company, you’re back to the same hunt: who owns partnerships here? Not the sales team, not "info@," but the BD or alliances lead, the kind of contact a generic database returns badly. So the channel motion that’s supposed to scale your reach stalls on the least scalable work: finding the right companies and the right person at each, one tab at a time.

Get started with the right source material

Add your library and tools

Add or select the source files Doe should use, then connect the tools this task needs. No API keys, no engineering.

Describe what you need

“Build me a list of potential [reseller / integration / agency] partners: companies that serve [mid-market e-commerce], already work with tools adjacent to ours, and operate in [North America]. Qualify each for partner fit with a reason, find the partnerships or BD lead, verify their email, and add net-new candidates to Attio every two weeks.”

It runs on schedule

Runs every other Monday. Your partnerships team gets a steady, qualified list of partners to recruit, sourced instead of waiting on inbound.

Partner & Channel Prospecting FAQ

A good partner is defined by who they serve and what they work with, more than by what they are. "An agency" isn’t a fit; "an agency that serves your ICP, implements adjacent tools, and covers your region" is. Doe qualifies on those operating signals, read from each company’s actual site and services, rather than a category label, so the list reflects partner fit over industry.

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