Sales · Find & Prepare
Stop waiting for partners to find you.
Describe the partner you want: the resellers, integrators, or agencies who already serve your buyers. Doe builds a verified list of companies that fit, with the partnerships contact at each and a reason they’re a match. A real partner pipeline instead of an inbound-application form and hope.
Works acrossDoeWeb ResearchAttioGoogle Sheets
What you get.
Describe the partner you want to recruit, whether resellers, integrators, agencies, or technology partners, and Doe builds a verified target list of companies that fit, with the right contact at each. It qualifies on what predicts a good partner: do they serve your ICP, work with adjacent tools, fit your size and region. That beats a category label, and it finds the partnerships or BD owner rather than a generic inbox. Run as a Loop, it keeps surfacing new candidate partners so your pipeline doesn’t depend on inbound.
Channel sounds like easy scale until you have to source the partners by hand.
Everyone wants a channel: partners who resell, integrate, or refer, each one a multiplier on a team you don’t have to hire. But sourcing them is oddly harder than sourcing customers. A good partner is more than "an agency." It’s an agency that serves your exact ICP, already works with tools next to yours, is the right size to care about you, and operates where you need coverage. None of that is a filter you can run, so partner sourcing usually defaults to a list of names someone remembered, a stack of inbound applications, and a vague "we should partner with companies like X."
And even once you find a promising partner company, you’re back to the same hunt: who owns partnerships here? Not the sales team, not "info@," but the BD or alliances lead, the kind of contact a generic database returns badly. So the channel motion that’s supposed to scale your reach stalls on the least scalable work: finding the right companies and the right person at each, one tab at a time.
What changes.
- 01How partners are sourcedBefore · Names you remembered + inbound applicationsWith Doe · A qualified list built from your partner profile
- 02What "fit" meansBefore · A category label ("agencies")With Doe · Serves your ICP, right ecosystem, size, region
- 03The contactBefore · A generic inbox; wrong teamWith Doe · The partnerships / BD owner, verified
- 04PipelineBefore · Depends on inbound and word of mouthWith Doe · A steady, sourced list refreshed on a schedule
From a partner profile to a verified recruit list
- 01Reads your partner profile and turns it into a searchDoeDoe translated "agencies that serve mid-market e-commerce and already implement adjacent tools" into real criteria: partner type, the ICP they serve, the tools they work with, size, region. These are the things that predict a good partner, beyond a category alone
- 02Finds matching partner-type companiesDoeUsing its native company search, Doe found resellers, integrators, agencies, or tech partners that fit the profile, scoped to the buyers they serve and the ecosystem they work in rather than a raw "agencies" dump
- 03Qualifies fit from how they actually operateWeb ResearchDoe read each company’s site, services, and public signals to confirm the fit that matters: do they serve your ICP, do they work with adjacent or competing tools, are they the right size and region. Then it attached the evidence
- 04Scores partner fit and finds the partnerships ownerDoeThe Judge ranked each company on partner fit with a reason, and Doe found the BD, alliances, or partnerships lead, the right person to pitch a partnership to, then verified the email on output
- 05Delivers the recruit list where your team worksAttioDoe wrote a ranked, verified partner target list (company, fit reason, the partnerships contact, verified email, source) to your CRM and a sheet, deduped against partners you already have
- 06RecurringEvery other Monday at 7:00 AMDefine your ideal partner once and Doe runs it as a Loop, a scheduled job that re-searches for companies matching the profile, qualifies the new ones, finds the partnerships owner, and skips partners you already have or are already talking to. It’s a scheduled re-search rather than a live feed, which suits partner recruiting: each run adds fresh, qualified candidates so your partnerships team always has a sourced pipeline to work instead of waiting for the next inbound application. New candidate partners added to the CRM + a summary in Slack.
Start with the right source material.
- 01Add your library and toolsAdd or select the source files Doe should use, then connect the tools this task needs. No API keys, no engineering.
- 02Describe what you need“Build me a list of potential [reseller / integration / agency] partners: companies that serve [mid-market e-commerce], already work with tools adjacent to ours, and operate in [North America]. Qualify each for partner fit with a reason, find the partnerships or BD lead, verify their email, and add net-new candidates to Attio every two weeks.”
- 03It runs on scheduleRuns every other Monday. Your partnerships team gets a steady, qualified list of partners to recruit, sourced instead of waiting on inbound.
Before you delegate.
- 01How is sourcing partners different from sourcing customers?A good partner is defined by who they serve and what they work with, more than by what they are. "An agency" isn’t a fit; "an agency that serves your ICP, implements adjacent tools, and covers your region" is. Doe qualifies on those operating signals, read from each company’s actual site and services, rather than a category label, so the list reflects partner fit over industry.
- 02Can it find different kinds of partners?Yes: resellers and VARs, system integrators, agencies, referral partners, and technology or integration partners. You describe the type and the profile, and Doe sources and qualifies against it. You can run several partner profiles in parallel, each as its own standing list with its own criteria and exclusions.
- 03Does it find the right person to pitch a partnership to?That’s a core part of it. Partnerships and alliances leads are the contacts a generic database returns poorly, so Doe finds the BD, alliances, or partnerships owner rather than the sales team or a shared inbox, and verifies the email on output, so your outreach reaches the person who can say yes.
- 04Can I exclude partners we already work with?Yes. Doe dedupes against your CRM and any exclusion list you give it, so existing partners and ones you’re already in conversation with are skipped. Each run of the Loop adds only net-new candidates, so your team works a fresh pipeline rather than re-reviewing the same names.
- 05Where does the data come from, and are the contacts verified?Contacts are verified on output through Doe’s native enrichment and verification, with risky addresses flagged. Company and fit data comes from Doe’s native search plus public web sources it reads like an analyst, with nothing pulled from behind a login or against a platform’s terms. The source of every field and the fit reason travel with each row for auditability.