Marketing · Find & Prepare
Work the room before you’re in it.
Give Doe the conference, whether that’s its exhibitor list, the attendee roster, or the sponsor grid, and it builds a qualified, verified target list with a short brief on each account, so your reps arrive with a plan instead of a tote bag. Then it helps you follow up while the conversations are still warm.
Works acrossDoeWeb ResearchHubSpotSlack
What you get.
Point Doe at an event (its exhibitor list, a published attendee roster, the sponsor grid, or a list you have) and it builds a qualified, verified target list before you arrive. It finds the companies worth your time, the right person at each, verifies the email, and writes a short pre-meeting brief so reps walk the floor with a plan. Run it again after the event to enrich the badges you scanned and draft warm follow-ups while conversations are still fresh.
You paid five figures to be in the room. Then you winged it.
A conference is one of the most expensive plays in the budget (booth, travel, sponsorship, a week of the team’s time), and the prep usually amounts to skimming the attendee list the night before and hoping to bump into the right people. There are six hundred companies on that roster and maybe forty worth your time, but figuring out which forty, who to talk to at each, and what to say means cross-referencing the list against your ICP by hand. So it doesn’t happen. Reps walk the floor reactively and the high-value targets blend into the noise.
The follow-up is where the money really leaks. You come home with a stack of scanned badges and a fishbowl of cards, all of it cold within seventy-two hours, and by the time someone enriches and routes them next week the moment’s gone. The event’s entire ROI hinges on preparation and speed, and both are exactly the manual work that gets skipped when the team is exhausted and back to their day jobs.
What changes.
- 01Pre-event prepBefore · Skim the roster the night beforeWith Doe · A qualified target list with a brief per account
- 02Targeting on the floorBefore · Six hundred logos; react and hopeWith Doe · The forty that fit, with who to talk to
- 03ContactsBefore · Cards and badges to enrich laterWith Doe · Right buyer found, email verified up front
- 04Follow-up speedBefore · Cold by the time anyone gets to itWith Doe · Drafted while the conversation is still warm
From a roster to a worked floor plan, then fast follow-up
- 01Reads the event roster, exhibitor list, or sponsor gridWeb ResearchDoe pulled the companies from the event’s public pages (exhibitors, sponsors, the published attendee or speaker list) or ingested a roster you uploaded, and assembled them into a single structured list
- 02Qualifies which companies are worth your timeDoeThe Judge scored each company against your ICP with a reason and narrowed six hundred logos down to the forty that fit, so the team targets instead of wandering
- 03Finds the right person and verifies the contactDoeUsing its native people search, Doe found the buyer who matches your persona at each qualified company, the attendee specifically where that’s knowable, and verified the email on output
- 04Writes a short brief for each targetDoeDoe drafted a few-line brief per account (who they are, why they fit, a recent signal, and an angle) so a rep can walk up to a booth or a session knowing what to say
- 05Delivers the floor plan and prepares follow-upHubSpotDoe wrote the qualified, verified target list and briefs to your CRM and posted the plan to the team in Slack, ready to run again after the event to enrich scanned badges and draft warm follow-ups while the conversations are still fresh
Start with the right source material.
- 01Add your library and toolsAdd or select the source files Doe should use, then connect the tools this task needs. No API keys, no engineering.
- 02Describe what you need“We’re attending [SaaStr]. Pull the exhibitor and attendee list, qualify the companies against our ICP, find the right buyer at each that fits, verify the emails, and write a short brief per target with an angle. Put the target list in HubSpot and the floor plan in #field-marketing, then after the event enrich the badges we scan and draft follow-ups.”
- 03It runs on scheduleRun it before the event for a worked floor plan, then again afterward to turn the badges you scanned into warm follow-ups.
Before you delegate.
- 01What can Doe work from, and do I need an attendee list?Anything that names the companies or people involved: a published attendee or speaker roster, the exhibitor or sponsor grid, the agenda, or a list you already have (a badge-scan export, a registration file). Doe reads the event’s public pages the way a person would and ingests files you provide. The more the event publishes, the more complete the list, and every company comes with its source.
- 02Can it tell who is actually attending versus just an exhibitor?Where attendance is published (speakers, registered attendees, exhibitor reps) Doe ties the person to the event. Where it isn’t, it finds the right buyer at each attending company by persona so you still know who to seek out, and labels which is which. It won’t claim someone is attending when that isn’t knowable; it tells you what it could confirm.
- 03How does this help with post-event follow-up?Follow-up is where most event ROI is lost, because leads go cold within days. Run Doe again after the event to enrich the badges and cards you collected (complete the record, verify the email, add a fit reason) and draft a warm, specific follow-up for each that references your conversation, queued for the rep to approve while it’s still fresh.
- 04Are the emails verified, and is the data compliant?Doe verifies each email on output and flags anything risky rather than including it. It works from the event’s public information and Doe’s native search and enrichment, never from behind a login or against a platform’s terms, and the source of every contact travels with the row so your team can audit it.
- 05Does it email attendees automatically?No. Doe builds the target list, the briefs, and the follow-up drafts, but sending stays with your reps. Event outreach works because it’s personal and timely; Doe removes the prep and the cold start so the rep can be both, fast.