Work the room before you’re in it.
Give Doe the conference, whether that’s its exhibitor list, the attendee roster, or the sponsor grid, and it builds a qualified, verified target list with a short brief on each account, so your reps arrive with a plan instead of a tote bag. Then it helps you follow up while the conversations are still warm.
Point Doe at an event (its exhibitor list, a published attendee roster, the sponsor grid, or a list you have) and it builds a qualified, verified target list before you arrive. It finds the companies worth your time, the right person at each, verifies the email, and writes a short pre-meeting brief so reps walk the floor with a plan. Run it again after the event to enrich the badges you scanned and draft warm follow-ups while conversations are still fresh.
What changes
| Dimension | Before | With Doe |
|---|---|---|
| Pre-event prep | Skim the roster the night before | A qualified target list with a brief per account |
| Targeting on the floor | Six hundred logos; react and hope | The forty that fit, with who to talk to |
| Contacts | Cards and badges to enrich later | Right buyer found, email verified up front |
| Follow-up speed | Cold by the time anyone gets to it | Drafted while the conversation is still warm |
From a roster to a worked floor plan, then fast follow-up
Doe pulled the companies from the event’s public pages (exhibitors, sponsors, the published attendee or speaker list) or ingested a roster you uploaded, and assembled them into a single structured list
The Judge scored each company against your ICP with a reason and narrowed six hundred logos down to the forty that fit, so the team targets instead of wandering
Using its native people search, Doe found the buyer who matches your persona at each qualified company, the attendee specifically where that’s knowable, and verified the email on output
Doe drafted a few-line brief per account (who they are, why they fit, a recent signal, and an angle) so a rep can walk up to a booth or a session knowing what to say
HubSpotDoe wrote the qualified, verified target list and briefs to your CRM and posted the plan to the team in Slack, ready to run again after the event to enrich scanned badges and draft warm follow-ups while the conversations are still fresh
You paid five figures to be in the room. Then you winged it.
A conference is one of the most expensive plays in the budget (booth, travel, sponsorship, a week of the team’s time), and the prep usually amounts to skimming the attendee list the night before and hoping to bump into the right people. There are six hundred companies on that roster and maybe forty worth your time, but figuring out which forty, who to talk to at each, and what to say means cross-referencing the list against your ICP by hand. So it doesn’t happen. Reps walk the floor reactively and the high-value targets blend into the noise.
The follow-up is where the money really leaks. You come home with a stack of scanned badges and a fishbowl of cards, all of it cold within seventy-two hours, and by the time someone enriches and routes them next week the moment’s gone. The event’s entire ROI hinges on preparation and speed, and both are exactly the manual work that gets skipped when the team is exhausted and back to their day jobs.
Get started with the right source material
Add your library and tools
Add or select the source files Doe should use, then connect the tools this task needs. No API keys, no engineering.
Describe what you need
“We’re attending [SaaStr]. Pull the exhibitor and attendee list, qualify the companies against our ICP, find the right buyer at each that fits, verify the emails, and write a short brief per target with an angle. Put the target list in HubSpot and the floor plan in #field-marketing, then after the event enrich the badges we scan and draft follow-ups.”
It runs on schedule
Run it before the event for a worked floor plan, then again afterward to turn the badges you scanned into warm follow-ups.
Event-Attendee Prospecting FAQ
Anything that names the companies or people involved: a published attendee or speaker roster, the exhibitor or sponsor grid, the agenda, or a list you already have (a badge-scan export, a registration file). Doe reads the event’s public pages the way a person would and ingests files you provide. The more the event publishes, the more complete the list, and every company comes with its source.
Stop doing the work your tools should do for you.
Set it up once. Doe runs it every time.
