Sales · Track & Escalate
Catch companies the moment they open a new location.
Doe watches for expansions, new sites, facility openings, permits, market entries, on sources the big databases do not index. It matches each to your ICP, finds the right buyer, verifies the contact, and drafts a timed opener while the budget is still being set.
Works acrossDoeWeb ResearchSlack
What you get.
Doe watches for the physical and operational expansion signals that the big databases do not carry, new locations, facility openings, permits, market entries, matches them to your ICP, finds the relevant buyer, verifies the contact, and drafts a timed opener. The vendor decisions that follow an expansion are made early, and Doe reaches them while the window is open.
You learned they expanded from a billboard, months too late.
A company in your territory opens a new facility. That expansion triggers a cascade of vendor decisions, equipment, services, software, suppliers, and most of them get made in the weeks around the opening. You find out from a billboard, or a local news mention someone forwards months later, long after the contracts you wanted to be part of were signed.
The reason is structural: the major sales databases refresh on a slow cadence and simply do not carry this kind of signal. A new building permit, a zoning approval, a "now hiring at our new Phoenix location" page, a press release about entering a new market, none of it shows up in ZoomInfo or Apollo, because that is not the data they are built to hold. So the signal exists in public, and the tools your team uses are blind to it.
What changes.
- 01When you hear about itBefore · Months late, from a billboard or forwarded linkWith Doe · As it happens, while vendor decisions are open
- 02Signal coverageBefore · Invisible to ZoomInfo and Apollo by designWith Doe · Permits, zoning, news, and company pages, watched
- 03Who you reachBefore · A guess at the corporate contactWith Doe · The owner of the budget the expansion creates
- 04TimingBefore · After the contracts are signedWith Doe · In the window before vendors are chosen
From an expansion signal to a timed first touch
- 01Watches expansion sources the databases do not indexWeb ResearchDoe monitored permits, zoning notices, local news, press releases, and company pages for new locations, facilities, and market entries that match your criteria
- 02Matches each signal to your ICPDoeThe Judge kept the expansions at companies that fit your segment and that imply a need for what you sell, and discarded the rest
- 03Finds the buyer for the decision the expansion createsDoeDoe identified the person who owns the budget the expansion triggers, for example facilities, operations, or regional leadership
- 04Verifies the contact and drafts a timed openerDoeDoe waterfalled to a verified email and wrote a short message tied to the specific expansion and the need it creates. The draft waits for your approval
- 05Surfaces the day's expansions to your teamSlackDoe posted the matched expansions, the buyer, and the draft so your team acts while the window is open
- 06RecurringDailyExpansions happen on their own schedule, so Doe watches every day. Because it reads the live sources the major databases skip, it surfaces these openings while the decisions are still open, which is the one thing a quarterly-refresh database can never do. Verified contacts + drafts to #signals, ready to approve.
Start with the right source material.
- 01Add your library and toolsAdd or select the source files Doe should use, then connect the tools this task needs. No API keys, no engineering.
- 02Describe what you need“Watch for manufacturing and logistics companies opening new facilities or locations in the US Southwest. Find the facilities or operations leader, verify their email, and draft an opener tied to the new site. Surface matched expansions and drafts to #signals every day.”
- 03It runs on scheduleRuns daily on sources the databases do not index. Timed, contacted-ready expansion signals land in your queue.
Before you delegate.
- 01What kinds of expansion signals does Doe watch?New location and facility openings, building permits and zoning notices, "hiring at our new [city] location" pages, press releases about entering a new market, and similar public traces of physical or operational growth. You define which signals matter for your product and territory, and Doe filters to those.
- 02Why can't ZoomInfo or Apollo just give me this?Because it is not the data they are built to hold. They maintain firmographic and contact databases on a refresh cadence, not a live feed of permits, zoning approvals, and local expansion news. Doe reads those live public sources directly, which is exactly why it can surface an opening in the window when vendor decisions are still being made, instead of after a database eventually catches up.
- 03How timely is the detection?Doe watches daily, so signals surface close to when they become public. Because the value of an expansion signal decays fast, the standing daily watch is the point: the contact and the draft are ready while the budget is still being allocated, not weeks later.
- 04Does Doe send the outreach itself?No. Doe drafts and queues; you approve. Expansion outreach is specific and time-sensitive, so the draft sits with the signal and the verified contact attached for a quick human review before anything goes out.
- 05How is this different from funding or hiring signals?It is a different class of signal. Funding tracks capital events and hiring tracks headcount, while expansion tracks physical and operational growth, new sites and facilities and market entries. They use the same engine but answer different questions and reach different buyers, so teams often run all three as separate standing watches.