Catch companies the moment they open a new location.
Doe watches for expansions, new sites, facility openings, permits, market entries, on sources the big databases do not index. It matches each to your ICP, finds the right buyer, verifies the contact, and drafts a timed opener while the budget is still being set.
Doe watches for the physical and operational expansion signals that the big databases do not carry, new locations, facility openings, permits, market entries, matches them to your ICP, finds the relevant buyer, verifies the contact, and drafts a timed opener. The vendor decisions that follow an expansion are made early, and Doe reaches them while the window is open.
What changes
| Dimension | Before | With Doe |
|---|---|---|
| When you hear about it | Months late, from a billboard or forwarded link | As it happens, while vendor decisions are open |
| Signal coverage | Invisible to ZoomInfo and Apollo by design | Permits, zoning, news, and company pages, watched |
| Who you reach | A guess at the corporate contact | The owner of the budget the expansion creates |
| Timing | After the contracts are signed | In the window before vendors are chosen |
From an expansion signal to a timed first touch
Doe monitored permits, zoning notices, local news, press releases, and company pages for new locations, facilities, and market entries that match your criteria
The Judge kept the expansions at companies that fit your segment and that imply a need for what you sell, and discarded the rest
Doe identified the person who owns the budget the expansion triggers, for example facilities, operations, or regional leadership
Doe waterfalled to a verified email and wrote a short message tied to the specific expansion and the need it creates. The draft waits for your approval
SlackDoe posted the matched expansions, the buyer, and the draft so your team acts while the window is open
You learned they expanded from a billboard, months too late.
A company in your territory opens a new facility. That expansion triggers a cascade of vendor decisions, equipment, services, software, suppliers, and most of them get made in the weeks around the opening. You find out from a billboard, or a local news mention someone forwards months later, long after the contracts you wanted to be part of were signed.
The reason is structural: the major sales databases refresh on a slow cadence and simply do not carry this kind of signal. A new building permit, a zoning approval, a "now hiring at our new Phoenix location" page, a press release about entering a new market, none of it shows up in ZoomInfo or Apollo, because that is not the data they are built to hold. So the signal exists in public, and the tools your team uses are blind to it.
Get started with the right source material
Add your library and tools
Add or select the source files Doe should use, then connect the tools this task needs. No API keys, no engineering.
Describe what you need
“Watch for manufacturing and logistics companies opening new facilities or locations in the US Southwest. Find the facilities or operations leader, verify their email, and draft an opener tied to the new site. Surface matched expansions and drafts to #signals every day.”
It runs on schedule
Runs daily on sources the databases do not index. Timed, contacted-ready expansion signals land in your queue.
Expansion-Signal Prospecting FAQ
New location and facility openings, building permits and zoning notices, "hiring at our new [city] location" pages, press releases about entering a new market, and similar public traces of physical or operational growth. You define which signals matter for your product and territory, and Doe filters to those.
Related tasks
Stop doing the work your tools should do for you.
Set it up once. Doe runs it every time.
