Marketing · Build & Package
Per-influencer ROI with audience quality data, not just engagement screenshots
HypeAuditor audience authenticity scores, Google Analytics UTM sessions, and Shopify conversion data are combined into a single per-influencer scorecard. Creators with fake followers or negative ROI are flagged, and contract renewal recommendations are generated automatically.
Works acrossHypeAuditorGoogle AnalyticsShopify
What you get.
Per-influencer ROI calculated from HypeAuditor audience data, Google Analytics UTM traffic, and Shopify conversions. Creators ranked by blended ROI weighted for audience quality, with contract renewal recommendations.
You're paying influencers $5K-$50K with no real measurement
You're running campaigns with 8 influencers. Each gets a UTM link and discount code. Three months in, you have a spreadsheet where someone manually pulled follower counts, tracked discount code usage, and guessed at traffic attribution. Influencer A has 500K followers and drove $1,200 in sales. Influencer B has 40K followers and drove $8,400. But the spreadsheet doesn't show that Influencer A's audience is 38% fake followers.
The brand manager renews Influencer A because "they got us great engagement." The engagement is from bot accounts. Meanwhile, Influencer B's contract expired and nobody renewed it. You lost your highest-ROI creator because the measurement was vibes, not data.
What changes.
- 01Attribution accuracyBefore · Discount code usage and gut feelWith Doe · UTM traffic + discount codes + audience quality cross-referenced
- 02Audience quality visibilityBefore · Follower count is the only signalWith Doe · Authenticity %, engagement rate, and bot detection per influencer
- 03Contract decision speedBefore · Weeks of manual analysis before renewal decisionsWith Doe · ROI-based renewal recommendations ready the day a campaign ends
- 04UTM managementBefore · Broken links discovered months later (or never)With Doe · Broken UTMs flagged automatically with zero-traffic alerts
How Doe measures influencer ROI
- 01Pulls audience authenticity and engagement data for active influencersHypeAuditorPulled audience data for 8 active influencers. Audience authenticity ranges from 62% to 94%. Influencer A (lifestyle, 500K followers): 62% authentic, engagement rate 1.8%. Influencer B (niche tech, 40K followers): 94% authentic, engagement rate 6.2%.
- 02Pulls UTM-tagged session and conversion data from influencer campaignsGoogle AnalyticsUTM-tagged sessions from influencer campaigns over 30 days. Influencer A: 1,420 sessions, 0.8% conversion rate. Influencer B: 890 sessions, 4.1% conversion rate. 2 influencers have broken UTM links (no attributed traffic despite active posts).
- 03Matches revenue to each influencer by discount code and UTM sourceShopifyRevenue attributed by discount code and UTM source. Influencer A: $1,240 on $8,000 spend (0.16x ROI). Influencer B: $8,420 on $2,000 spend (4.21x ROI). Total influencer-attributed revenue: $24,600 on $38,000 total spend.
- 04Ranks influencers by blended ROI and generates contract recommendationsDoeAll 8 influencers ranked by blended ROI (revenue + audience quality weighted). Renew Influencer B and 2 others (ROI above 2x, authenticity above 85%). Renegotiate 2 (decent engagement but high cost). Drop Influencer A and 1 other (sub-1x ROI, authenticity below 70%). 2 broken UTM links fixed and flagged for the next campaign.
- 05RecurringEnd of each campaign or monthlyRecalculates at the end of each campaign or monthly for ongoing partnerships. Audience quality scores update as HypeAuditor refreshes its data, so you catch authenticity drops between campaigns. Per-influencer ROI report in Doe.
Up and running in under ten minutes.
- 01Connect your toolsOne-click OAuth for each integration. No API keys, no engineering.
- 02Describe what you need“Pull audience data from HypeAuditor for our 8 active influencers. Match UTM-tagged traffic in Google Analytics to Shopify revenue by discount code. Rank each influencer by ROI and audience authenticity, and flag any with broken UTM links or authenticity below 75%.”
- 03It runs on scheduleReport delivered at the end of each campaign or on a monthly schedule.
Before you delegate.
- 01What if an influencer doesn't use UTM links consistently?Doe falls back to discount code attribution and referral traffic patterns when UTM data is missing. It also flags influencers with no tracked traffic so you can fix the tracking before the next campaign.
- 02How does audience authenticity affect the ROI ranking?Doe calculates a blended score that weights revenue ROI and audience quality together. An influencer with 2x ROI but 60% fake followers ranks lower than one with 1.8x ROI and 95% authenticity, because the first creator's reach is less durable.
- 03Can I track micro-influencers alongside larger creators?Yes. HypeAuditor covers creators from 1K followers up. Doe normalizes the comparison so micro-influencers are evaluated by the same ROI and authenticity metrics as larger accounts. Small creators with high authenticity often rank near the top.
- 04What happens if HypeAuditor doesn't have data for one of my influencers?Doe still calculates traffic and revenue ROI from Google Analytics and Shopify. The audience quality column shows "data unavailable" for that influencer, and Doe notes the gap in the report so you can request a manual review.
- 05Does this work for affiliate programs too?Yes. The same UTM and discount code tracking applies to affiliates. If your affiliate program runs through Shopify, Doe can pull commission data alongside revenue to calculate net ROI per affiliate.
- 06Can I compare performance across different campaign types?Doe tags each campaign by type (product launch, seasonal, always-on, etc.) so you can compare ROI across campaign formats. This shows whether your influencers perform better for launches or sustained brand awareness.